Dynamic digital avatars and NFT fashion renders illuminate a massive screen at 180 The Strand in London as a flood of fashion experts, entrepreneurs, gamers, metaverse enthusiasts filter into an open warehouse-like space. The topic tonight? How the metaverse and Web3 are impacting fashion. 

On Wednesday July 20th, in line with the Metaverse Summit and EthCC Conference taking place in Paris, France, Brand New Vision (BNV) hosted a party — yes, in the physical world.

An exploration into the recent Paris Fashion week and the world of fashion in the metaverse as examples of the wider technology-as-culture movement

The NFT gold rush is getting started, and many brands are realising the potential of digital fashion and entering the metaverse.

The dynamics we go through in real life social experiences like parties are hard to replicate digitally, but wear-to-earn just might be the missing element that brings in the incentive, serendipity, and mass appeal.

BNV are dropping Mishka Hats, preparing for Metaverse Fashion Week and giving out free MANA as prizes in a month of fantastic metaverse fashion madness.

The fashion show in London making all the headlines during the weekend sets the tone for what's to come in the metaverse as Jack launches new NFTs with Brand New Vision.

The second phase of Jack Irving's Quixotic NFT collection, inspired by deep sea life, launches on Brand New Vision's platform as the metaverse extension of the real world London Fashion Week.

Led by Animoca Brands, Brand New Vision raises US $4M to take Fashion into the Metaverse.

(di)vision, in association with adidas, launches its first metaverse-ready NFT outfit with Ozzy from the Clone Collection on BNV while headlining at Copenhagen Fashion Week 2022.

BNV premieres a slew of digital fashion NFT drops in sync with real-world fashion weeks happening this February, and launching NFT collections with partner brands that come with future wearability in the metaverse.

Jawara Alleyne's Blunt Dress was first seen on Rihanna in Dazed Magazine's 30th anniversary issue, then became an NFT in a BNV collab, and is now positioned as an AR filter bringing together a fashion metaverse event.