On Wednesday July 20th, in line with the Metaverse Summit and EthCC Conference taking place in Paris, France, Brand New Vision (BNV) hosted a party — yes, in the physical world.

"The number one rule is that incentives between brands and customers must be aligned...brands get insights and loyalty, and customers get increased power and rewards."

An exploration into the recent Paris Fashion week and the world of fashion in the metaverse as examples of the wider technology-as-culture movement

The NFT gold rush is getting started, and many brands are realising the potential of digital fashion and entering the metaverse.

The drop is part of its "Africa Is Limitless" collection, and 40% of revenue from sales set to go to UK's Black Cultural Archives.

The fabric made of the strongest material in the world makes its way into the metaverse to empower boundless adventures in the metaverse.

A premium, digital twin of the real life Eve eyewear gives us a look at what luxury eyewear could have been if they existed in the Renaissance period, and gives modern day owners a peek into the future of digital fashion.

If WEB3 and the Metaverse were simply additional marketing avenues, requiring brands to load up more deadlines and deliverables onto already over-extended schedules, then resistance would be a natural (and right) response.

The dynamics we go through in real life social experiences like parties are hard to replicate digitally, but wear-to-earn just might be the missing element that brings in the incentive, serendipity, and mass appeal.

Recent graduate and BNV x The Digital Fashion Group Academy scholarship recipient, Monica Olteanu, shares about the digital fashion school, and inspired thoughts on what traditional fashion education often lacks.

AVAVAV and BNV have collaborated on a rule-defying collection, premiering during Decentraland Fashion Week, and drive to challenge social expectations of what is normal.

BNV collaborates with Phoenix Rising and artist Jamie Reid, legendary designer of the Sex Pistols album covers, in a charity NFT drop with all proceeds going to Legacy Of War Foundation.