"The number one rule is that incentives between brands and customers must be aligned...brands get insights and loyalty, and customers get increased power and rewards."

An exploration into the recent Paris Fashion week and the world of fashion in the metaverse as examples of the wider technology-as-culture movement

If WEB3 and the Metaverse were simply additional marketing avenues, requiring brands to load up more deadlines and deliverables onto already over-extended schedules, then resistance would be a natural (and right) response.