Our CEO chats with PI Apparel - some deep insights

This was such a great chat with Michael Ratcliffe from PI Apparel for their Seamless space. We have know each other for going on 8 years when BNV had just started and I helped with the inaugural edition of the PI event in Hong Kong.

Since then Brand New Vision - Foundation has evolved into a really well defined business and foundation model which we go into detail on the podcast. It's well worth a watch/listen IMHO!

Even if you don't want to look at mine and Michael's faces for too long at least read the accompanying article on the link below as it beautifully sums up the 'journey' BNV has been on and what the current road ahead looks like.

Thanks again Michael!

"Understandably, terms like 𝘕𝘍𝘛𝘴 and 𝘤𝘳𝘺𝘱𝘵𝘰 might make many of you roll your eyes – believe me, I get it. Having worked in this space for two years, I’ve seen first-hand the massive hype around digital-only activations and the inevitable disappointment when the market crashed, leaving brands with little to show for it.

𝘉𝘶𝘵 𝘥𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘸𝘳𝘪𝘵𝘦 𝘰𝘧𝘧 𝘵𝘩𝘦𝘴𝘦 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴? Richard Hobbs, Founder & CEO of Brand New Vision - Foundation, doesn’t think so.

In this piece, we dive deep into the 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝘄𝗵𝘆 𝘁𝗵𝗲𝘀𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝘁𝗵 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 - 𝗱𝗲𝘀𝗽𝗶𝘁𝗲 𝘁𝗵𝗲 𝗲𝗮𝗿𝗹𝘆 𝗺𝗶𝘀𝘀𝘁𝗲𝗽𝘀.

More specifically:
✨ 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗮𝘀𝗵𝗶𝗼𝗻: Why digital-first fashion isn't going anywhere.
📉 𝗛𝘆𝗽𝗲 𝘃𝘀. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: How the crypto crash shouldn't define the future of digital activations, but does require a new way of approaching them.
🔑 𝗟𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗕𝗮𝗿𝗿𝗶𝗲𝗿 𝘁𝗼 𝗔𝗰𝗰𝗲𝘀𝘀: How new tech is making it easier for brands of all sizes to engage in these digital initiatives.
🔄 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁𝘀: The potential for digital technologies to create a more sustainable fashion ecosystem.
🌍 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗡𝗲𝘄 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: How brands can leverage technologies to create community-driven, immersive digital-only experiences.

As the fashion industry continues to evolve, the question remains: 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙧𝙚𝙖𝙙𝙮 𝙩𝙤 (𝙧𝙚)𝙚𝙢𝙗𝙧𝙖𝙘𝙚 𝙩𝙝𝙚 𝙛𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙛𝙖𝙨𝙝𝙞𝙤𝙣 𝙖𝙣𝙙 𝙗𝙚 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙖 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙩𝙝𝙖𝙩’𝙨 𝙧𝙚𝙙𝙚𝙛𝙞𝙣𝙞𝙣𝙜 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮, 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙘𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣?"