How Fashion Brands Are Adapting to Cryptocurrency
The digital era is upon us and now consumers are moving away from traditional cash and looking at new alternatives including cryptocurrency, fashion retailers in particular have been adapting, and adapting well.
It’s a good step in the right direction for established brands to now start accepting payments in crypto currencies but when will they make the big leap and start offering virtual only products, and payable in crypto?
They should probably come and talk to us at BNV where we can help take brands to the next level through elevated virtual experiences for the new digital consumer and the application of blockchain technology.
The digital era is upon us, consumers are now moving away from traditional cash and looking at new alternatives including cryptocurrency, fashion retailers in particular have been adapting, but need to move faster.
In this article you can read that luxury watchmaker Hublot has recently started accepting crypto payments, while luxury retail conglomerate LVMH is trialling blockchain-based authentication.
Separately, leading fashion houses and retailers Burberry, Givenchy and Dolce & Gabbana are all dabbling in NFTs – not only to market to a new audience but also adapt to the future of the metaverse realm.
Read the full article here.