Heritage meets Technology

The Morning Coat Drop - 15 Pieces

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Good Morning

The Armoury is the one of the world's most respected retailers and authority on classic menswear. With a heart to preserve the culture of this generation of tailors and their craft, the Armoury has partnered up with BNV to digitise patterns and details of iconic tailoring pieces that would otherwise be victim to time.  Other than serving as inspiration and reference for future design teams, these pieces would serve to capture some of the romance as a wearable piece for this new world.

The first item is a beautiful morning coat bespoke in Vienna back in the 1930s.  One can imagine the gentleman who bespoke this fine piece must have worn it to many fine evenings including perhaps the inauguration of the first Viennese state Opera Ball.  The exquisite detail and pattern work of the morning coat is something to be marvelled at, cut in a way to accentuate the wearer’s shoulders and silhouette in the most flattering way possible.  Patterns like this are hardly easy to imitate even with modern tailors, and to have this piece preserved for posterity is a fortunate meeting of tradition and technology.

15 pieces of this beautiful coat will first be available exclusively to the Armoury VIPs at a price of 0.1 ETH via a whitelist sales. Follow by whitelist sales and public sales to the general public.

THE MORNING COAT

The bespoke attire to communicate your ambition in the metaverse.

The Black Morning Coat

The Armoury

A beautiful morning coat bespoke in Vienna way back in the 1930s.  The gentleman who bespoke this fine piece must have worn it to many fine evenings including sophisticated occasions such as the Viennese Opera Ball.  The exquisite detail and and pattern work of the morning coat is something to be marvelled at as well, cut in a way to accentuate the wearers shoulders and silhouette in the most flattering way possible.  Patterns like this are hardly easy to imitate even with modern tailors, and to have this piece preserved for posterity is a fortunate meeting of tradition and technology.

Quantity Available:

15

Includes unlockable content

About The Armoury

The Armoury was founded in Hong Kong in 2010 by Mark Cho and Alan See. It was born from our passion for classic styling and our interest in telling the stories of truly exceptional artisans and their products. The Armoury is our response to today’s trend of insubstantial, lifeless products that are too often masked by expensive advertising.

The Armoury Morning Coat Experience

NFT Drop Phases

The Armoury will be releasing several pieces in a continuous relationship with Brand New Vision. Below lists the current public release schedule and events to look forward to.

1

Phase 1 - The Armoury

15 pieces of the Black Morning Coat will be launched as a very exclusive drop.

2

Phase 2 - More styles

More styles in different colours and materials will be launched

3

Phase 3 - The Metaverse

Expect future wearability experiences with The Armoury in the metaverse.

FAQ

1. What is The Armoury?

2. How much is the whitelist sale mint?

3. How do I register for whitelist Sales

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We are building an entirely new society, where the value we provide to our growing community is true, transparent and secure ownership of high value digital assets and opportunities in the form of fashion NFTs by established brands and designers.

Brand New Vision is a fashion-first NFT platform turning NFT ownership into unique brand experiences. We are building the world's most advanced digital NFT wardrobe and making fashion NFTs wearable in the metaverse.