After 30+ years in the fashion industry I have consistently been frustrated by the inefficiencies, duplication of work, lack of trust and combative nature of our business. Seeing the possibility of technology and digital tools now being able to massively transform all the key processes in a full product life cycle I decided to create and launch bnv.me, Brand New Vision Ltd.
We will be changing the relationships between creatives, collaborators, consumers and the production end of the business. With my teams many decades of hands on knowledge and experience across the fashion world we are not a startup. But we are using technology to truly disrupt the norm. We are bringing a new way of doing business into the hands of designers, brands, celebrities and any other party that has a desire to do something different, legitimate, sustainable and transparent.
If you want to know more or get involved then hit me up. In the meantime do have a read of this article from Sourcing World from a couple of weeks ago. It highlights what is happening in regards to local/local manufacturing and the movement towards on-demand production. This is just a part of the BNV model. Some more pertinent statements in the article;
“The industry would, in theory, evolve from producing massive quantities of products in Asia with long lead times—only to be discounted ad nauseum at retail to unexcited and disinterested consumers—to producing smaller, customized capsules of on-trend, in-demand products in close proximity to the customer with no need for markdowns.”
This is the part of our industry which, especially in recent years, has confounded me. The logic of buyers to drive down a price to the point where a manufacturer has minimal incentive to produce product other than to fill capacity because the buyer has to meet minimum margin expectations due to mark down targets. On product that will be in front of the customer a year ahead!!!. Illogical in so many ways. BUY LESS, MORE FREQUENTLY, DON’T CAUSE WASTE!
“The good news is that some of the back-end technology exists today to enable this, some consumer sentiment supports and endorses the concept, and some manufacturing facilities are willing to give it a go. The bad news? Well, there’s not really bad news for those willing to be patient and invest in the future.”
That’s bnv.me. We are investing in the future. Talk to us!