Where Fashion Goes Digital

Creating access for designers, creators and global fashion brands into emerging digital worlds.

Our Mission

BNV is the fashion first virtual destination for designers, creators and global fashion brands. Creating an ecosystem of interactions for products that will be wearable and tradeable in multiple virtual environments.

OUR STORY

Brand New Vision was originally conceived as a company that would research and develop new technology that could be applied to the traditional fashion industry. Aiming to streamline operations, reduce time to market, wastage and costs involved in business models that had hardly evolved in 30 years.

In 2019 we decided to switch our attention to purely virtual products. With the advent of smart contracts and associated NFTs it became possible to build an infrastructure that would allow the new digital fashion consumer to own, collect and trade limited edition items of clothing, footwear and accessories.

The vision evolved to then create a company that works with brands and designers to build amazing digital fashion experiences, build bridges, and open doors to the future. A future when the items in your digital wardrobe will truly belong to you and not just be rented. Creating access and relationships with the new metaverses, gaming and communications apps that will allow you to wear your wardrobe and move between digital worlds.

We have built a team of talented and motivated people to achieve that vision and with our investors and partnerships from the fashion, gaming and crypto worlds and are uniquely positioned to connect brands with the new digital consumer.

Our Vision

Our vision is to move beyond the physical reality and into digital realms, defining new spaces where virtual fashion can live.

We believe fashion isn't just an expression of our individual beliefs, it's a representation of our collective social values.

As our society radically transforms, we will create new customer experiences for the next generation of digital consumers.

meet our international team of specialists

The BNV team is a group of fashion industry professionals with decades of experience, connections and networks matched up with technology experts, 3D design specialists and young creative talent from around the world.

Core Team

Richard Hobbs
CEO
CEO
Richard Hobbs

Founder of BNV after decades of experience in the global fashion industry working across all aspects of brand ownership and development, design and product development, sourcing and production, distribution, retail and licensing with a particular interest in applying new tech to the apparel business. Richard also co-founded The HUB, the first international fashion trade event in Greater China and maintains interests in fashion retail, distribution and investments through Entrepot.Asia.

Mikhayel Tesfaye
Creative Consultant
Creative Consultant
Mikhayel Tesfaye

Mik has been at the centre of what is now called street fashion and has been instrumental in breaking new ground in apparel, footwear and retail over the last 20 years. He based in the epicentre of street fashion on Fairfax Avenue and knows everyone.

Simone Berry
Creative Consultant
Creative Consultant
Simone Berry

Simone is a experienced Designer and Entrepreneur. who has been in the fashion scene for years working with some of the worlds biggest brands and personalities. Simone is currently developing her own brand OUIXIST, a digital fashion brand and creative studio rooted in sustainability and innovation. In 2019, she achieved her ultimate goal of being on a different beach/ country every month of the year. She finds joy in diving with sharks, googling every random thought, travel & playing tennis. Personality type: ENFP-T.

David Giordano
Nordics
Nordics
David Giordano

David Giordano is a Brand Developer and Entrepreneur that has been disrupting the fashion industry for over 20 years. He is a born and raised New Yorker who has held Executive positions with several Global Fashion Houses and has been on the founding team of multiple fashion start-ups that have gone from ideation, creation to exit. Most recently David completed his MBA at the Stockholm School of Economics in Sustainability and Innovation.

Aron Versteeg
3D Consultant
3D Consultant
Aron Versteeg

Aron is a realtime 3D artist from the Netherlands with a background in Architecture. After 21 years of experience in the real estate industry his focus has shifted to fashion related content during the last couple of years. Through continuous self education Aron aim to stay in the frontline of realtime related fashion innovations. At BNV Aron applie this vision to concepts that make Virtual Fashion stand out in the MetaVerse.

Alberto Lovisetto
3D Designer
3D Designer
Alberto Lovisetto

Alberto is an experienced 3D senior designer with over 10 years experience in sportswear and fashion product design. In the last six years Alberto upgraded his skills in 3D fashion design and now considers himself as one of the best Clo3D users worldwide.

Daniel Lin
CPO
CPO
Daniel Lin

Daniel has worked in various tech industries including fintech, cross-border ecommerce, and gaming tech. Helping brave entrepreneurs and innovators make a difference in the world is his life’s mission.

Andy To
CTO
CTO
Andy To

Andy is a full-stack developer with over 10 years of experience. He led the technical design and development of systems and applications for numerous startups and companies from a wide range of sectors.

Elvis Wong
Senior Developer
Senior Developer
Elvis Wong

Elvis is a full-stack developer with over 5 years of software engineering experience.
His previous experiences were in the fashion tech and gaming industries building innovative products.

Phil Siu
Digital Marketer
Digital Marketer
Phil Siu

Philip is an all-around digital marketer from New Zealand with over 6 years of digital marketing, creative content, and growth hacking experience in gaming, real estate, e-commerce, and more. Philip has helped multiple startups accelerate brand awareness, traffic, and sales through out-of-the-box marketing.

Mukeh Kanagbo
Content Leader
Content Leader
Mukeh Kanagbo

Mukeh is a content creator and creative producer with 6 years of experience in video production and content strategy. He has a degree in communication and media and did research on gamified systems and narrative theory at master's level in Hong Kong. As a passionate storyteller, he cares about creating holistic and engaging experiences across digital platforms. He also misses debating at international tourneys and having enough time on his plate to consistently go to the gym.

Karina Lam
UX Designer
UX Designer
Karina Lam

Karina is a UX Designer with a legal background. Having earned her Bachelor’s degree in Law, Karina started her career in the legal industry – where she was most recently a Business Development professional at an international law firm – before making her career pivot into UX design.

Ji Min Lee
UI Designer
UI Designer
Ji Min Lee

Ji Min is a junior graphic designer with experience working freelance for clients in various industries. At BNV, Ji Min applies her experience in graphic design to build creative and functional UI for web and mobile interfaces.

Natalie Yeung
UI Designer
UI Designer
Natalie Yeung

Natalie is an experienced UI Designer who has worked with multiple startups based in Hong Kong. At BNV, Natalie handles the social media graphics design, UI design and more. She has also co-founded and started her own design agency business.

Partners

Laura Dooley
PR - London
PR - London
Laura Dooley

With over 17 years in the industry, Agency Eleven managing director – Laura Dooley is regarded as a well-respected PR strategist in the fashion industry today, with previous roles including working alongside Justine Fairgrieve at RelativeMO, working with clients such as; Cheap Monday, John Galliano, REISS, H&M, James Long, Hardy Amies and more.

Todd Watkins
PR - London
PR - London
Todd Watkins

Todd Watkins, who works as a Director at Agency Eleven, has over 16 years of experience. He has worked on numerous high-end and contemporary clients, including; Christopher Kane, Mary Katrantzou, Erdem, Versace, BoF, & Sandro. Todd has a keen eye on anything digital facing and likes to live in the future to map and plan brand success.

Sean Chiles
Strategic Partner - Europe
Strategic Partner - Europe
Sean Chiles

Sean is an academic strategist experienced in innovative programme conceptualisation, validation and delivery, and an experienced lecturer, visiting professor, and External Examiner for MA and BA programmes in the United Kingdom, the Netherlands, Italy, India and China. While head of Northumbria University School of Design he developed and delivered a unique Master Qualification Programme Framework for Fashion and the Creative Industries. Sean is a graduate of St Martins School of Art.

Leslie Holden
Strategic Partner - Europe
Strategic Partner - Europe
Leslie Holden

Leslie was Head of Fashion at AMFI and a member of the board for over 14 years. He was responsible for curriculum focusing on digitisation and sustainability and the ground-breaking "Hypercraft" minor. A fully immersive 3D Virtual design module. Leslie is a graduate of the Royal College of Art

Advisors

Alyasha Owerka-Moore
Advisor
Advisor
Alyasha Owerka-Moore

Alyasha Owerka-Moore has over 25 years in the apparel fashion industry and is respected as one of the leading creative directors in the industry with his brand and product output influencing even todays crop of renowned designer. Alyasha is one of the strateigc advisors for BNV.

Alex Brownless
Advisor
Advisor
Alex Brownless

Alex is the co-founder of ArtsThread, the world's leading digital platform for emerging artists & designers. Alex has designed for Banana Republic, Gap, M&S and consulted for Ascential owners of WGSN, Cannes Lions, Coloro and more. He headed up the successful rave label NASA, and Aquent and is currently consulting for Premiere Vision in Paris.

Russell Newell
Advisor
Advisor
Russell Newell

Russel has been managing technical & creative projects for over 20 years. With a background in digital media and digital product development, he has been involved in the creative industries since beginning his career in photography, film, and television. He is also a perfumer.

Peter Caplowe
Advisor
Advisor
Peter Caplowe

Peter has over 30 years in the fashion business industry. He initially discovered Evisu in Japan in 1994 and secured international rights and built the global, ex-Japan, business to over US$100Ml. Peter later co- founded The Hub, Asia’s premier branded fashion exhibition, in 2013 before selling to a UK listed Exhibition company.

Ash Black
Advisor
Advisor
Ash Black

Ash is a Brand & Marketing Strategist who has spent his career building brands and distribution networks globally. He has worked with large retailers such as Walmart and Bestseller Group through to fashion brands including Dior, Belstaff, and Tommy Hilfiger. He has proven success with creating, launching, and growing brands. Originally with pioneering the first eco clothes hanger, Green Hanger, in early 2007 and most recently with Mr. Blacks Garment Essentials, a brand he has turned into a global success story.